A Full Service Beauty, Health and Wellness Experience 

Welcome Friends!

Whole Beauty Bar (Caroline's Downtown Essentials) operates on the belief that your beauty, health and wellness is intrinsically related, therefore, we emphasize a whole body approach to beauty. We strive to provide you with only the best holistic alternatives to best fit your needs; helping you find a more natural solution is our number one priority. We've helped countless others and we know we can help you. Making you look beautiful on the outside and feel beautiful on the inside is our job. 

At Whole Beauty Bar it is our mission to not only enhance your beauty, but empower it. Our goal is to educate, inspire and motivate people to obtain a whole beauty, health and wellness that radiates from the inside out. 

Because we understand that you have choices, we know that you can go to a competitor. That's why we offer many benefits to our customers. Our approach is simple; create a full service holistic beauty, health and wellness experience unlike any other; guiding you through the process, so you can achieve your desired results and become your most beautiful potential. We believe the journey to self improvement should be made as easy and effortless as possible and more importantly...we believe you're worth it!

About The Owner

Caroline Dorick

Whole Beauty Expert, Licensed Esthetician and award winning Professional Makeup Artist, Caroline Dorick, is the owner of Whole Beauty Bar, formerly known as Caroline's Downtown Essentials, located in historic Downtown Toms River, NJ offering a wide variety of premier holistic beauty, health and wellness services and products that are good for you inside and out. 

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Caroline has been a beauty industry leader for the past 15 years. She began her career as a freelance professional Makeup Artist and licensed Esthetician in 2002 when she graduated from Atelier Esthetiques in New York City, NY. While there, Caroline extended her study at the world renowned International Dermal Institute, developers of the cosmeceutical (medically validated skincare) line Dermalogica.

Upon graduating, Caroline received her certification as a Makeup and Skin Care Specialist and became a licensed Esthetician. She then returned to her hometown in New Jersey to re-certify and now holds a dual license. Caroline has created her own makeup and skincare line called, Carolina Cosmetics and Skincare, as well as her own costume jewelry line called, Carolina Designs, both of which are no longer in production.

Over the past 15 years, Caroline has been privileged to work alongside several high- end cosmetic, beauty product brands including, but not limited to, Smashbox Cosmetics, Erno Laszlo, Matrix/Logics, Rusk/Babyliss and more. She has also been fortunate to work with many pioneers within the beauty industry, such as, leading educators, experts, photographers, designers, makeup artists and her clientele consist of several high-profile individuals.

Caroline is also the author of a new E-book titled Beauty is NOT Negotiable; A Woman's Guide to Whole Beauty - How to perceive it, achieve it and take advantage of it in life and in business, soon to be released and available for pre-order.

Caroline was inducted into the Professional Who's Who of Distinguished Professionals and honored as a "Woman of Excellence" for 2015 and was also featured in the April 2017 edition of the national online publication, Women of Distinction Magazine, as a leading authority in the beauty industry for 2017. Caroline is a member of the Small Business Association, as well as the Greater Toms River Chamber of Commerce.

Caroline currently resides in New Jersey where she lives happily with her husband and 3 beautiful children.


A wide variety of vegan, natural and organic beauty, health, wellness, spa and grooming products for both men and women are available for purchase in store and online at:

Wedding Wire Reviews Super Pages Reviews

What People Are Saying 


"Caroline helped make my wedding day so amazing! Very talented, creative and professional...We all looked wonderful...Thank you so much!"

Johanna Febres, Bride

"Caroline Dorick was brought in for one of Sisa Design's Fashion Shows in 2010. It was hosted by my company TwyLyfe.com and HTM magazine. Needless to say, her creative work received high reviews from ALL of the models. Her work and approach is very professional and I would definitely work with her again."

Sean Juan, Online Marketing Consultant, Smek Design and Consulting

"Fantastic to work with - creative, professional, cooperative and full of solutions... a pleasure!"

Nervous Records
Body Artist - Kirk James Dupuis, Owner of Kirkworx Production
Makeup Artist - Caroline Dorick, Owner of Make-Up By Caroline
Photographer - Micheal Romeo, Owner of Micheal Romeo Creations
Model -

Kirk James Dupuis - Owner, Kirkworx Productions

"Caroline Dorick was the Makeup Artist for several of my shoots and is very professional and creative."

Tracy Harman, Owner, Tracy Harman Photography

"Caroline Dorick is extremely talented and a fantastic Makeup Artist. I had the opportunity to model some of her looks and each one was extremely beautiful. She had a lot of creative and great ideas during the shoot and is a true pleasure to work with."

Debbie Abazia - Professional Model