About the Owner

Caroline Dorick 

caroline-dorick.jpg Whole Beauty Expert, Licensed Esthetician and Professional Makeup Artist, Caroline Dorick, is the owner of Whole Beauty Bar, formerly known as, Caroline's Downtown Essentials, located in Historic Downtown Toms River, NJ. 

Caroline has been a beauty industry leader for the past 15 years. She began her career as a professional freelance Makeup Artist and licensed Esthetician in 2002 when she graduated from Atelier Esthetiques in New York City, NY. While there, Caroline extended her study at the world renowned International Dermal Institute, developers of the cosmeceutical (medically validated skincare) line Dermalogica.

Upon graduating, Caroline received her certification as a Skin Care Specialist and became a licensed Esthetician. She then returned to her hometown in New Jersey to re-certify and now holds a dual license. Caroline has created her own makeup and skincare line called, Carolina Cosmetics and Skincare, as well as her own jewelry line called, Carolina Designs.

Over the past 15 years, Caroline has been privileged to work alongside several high- end cosmetic, beauty product brands including, but not limited to, Smashbox Cosmetics, Erno Laszlo, Matrix/Logics, Rusk/Babyliss and more. She has also been fortunate to work with many pioneers within the beauty industry, such as, leading educators, experts, photographers, designers, makeup artists and her clientele consist of several high-profile individuals.

Caroline is also the author of a new E-book titled Beauty is NOT Negotiable; A Woman's Guide to Whole Beauty - How to perceive it, achieve it and take advantage of it in life and in business, soon to be released and available for pre-order.

Caroline was inducted into the Professional Who's Who of Distinguished Professionals and honored as a "Woman of Excellence" for 2015 and was also featured in the April 2017 edition of the national online publication, Women of Distinction Magazine, as a leading authority in the beauty industry for 2017. Caroline is a member of the Small Business Association, as well as the Greater Toms River Chamber of Commerce.

Caroline currently resides in New Jersey where she lives happily with her husband and 3 beautiful children.